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Should I Build My Own Website?
Do I need a website for my business or do I need to update my existing old website? Well the quick answer is you don't have to do anything. It’s your business and making your own decisions is one of the benefits, but if you are wanting to help safeguard your business, attract new clients or generate leads, showcase your products or services, get a bank loan or business finance or pretty much move your business forwards in any way, then the definite answer is 100% YES . My question would be why wouldn't you? There are many articles online that list the benefits of having a website and why it is worth investing a little bit of money in having a website built professionally and please do Google them, but in this article I let you know what I think are the key reasons and hopefully dispel some of the reasons why you might not want a new website. So let’s get the first 2 big ones out of the way first - Social Media and Cost…. I hear lots of people say "I don’t need a website as I promote on social media" - if you are only promoting on social media and your business is doing well then great, but I guarantee if you had a website as well your business would do amazing. Social media is fantastic for raising brand awareness, so if you are starting a new business or launching a new product or service it would be the platform of choice to get the message out there. But without a website to back it up you are also massively wasting opportunity. Secondly, once your business is established, social media will not generate new sales – period! In fact if your business has been going for over 12 months and you are only using social media to promote it, I challenge you to stop posting any content for a month and I guarantee you will see zero difference in sales or new business. To caveat this with obvious exceptions, if your business revolves around selling on Facebook Marketplace etc. social media should only be used for raising awareness and should always link back to your website where you should then sell your product or service. Next I hear people say that "websites are expensive, social is free" honestly, you won’t believe how much time some people spend on social when they should be working on or in their business or enjoying themselves doing something else, as most people get actually zero return on their social media investments. Websites are really affordable nowadays - we start from £995 and in some cases you can make this back in a matter of days if you get a professionally built website which will continue to work for you for years to come. I’ve also heard 'they can’t be bothered as it’s a pain!' We take any pain away. All we ask from you is to fill in one simple form and will have a proof back to you with 5 - 7 working days and once approved, your website can go live immediately! I hear these a lot too…. “They need to be constantly updated” no we take care of this for you! “They quickly go out of date” no we would expect our sites to be still modern and relevant for at least 3 - 5 years! "I am too busy and I don't need any more work" - Really, are you busy forever? COVID taught me to expect the unexpected and a website can help safeguard future leads! Oh and by the way you should never be too busy because if you are too busy you are too cheap and we definitely need to chat to help you with your marketing and pricing strategy - see our marketing section! I know I build them, but in all seriousness a website is worth it for all businesses. It will make you more money than it costs and it will give your business credibility and longevity. I don’t really want to convince people who generally don't want a website to have one, but I just want to reassure the ones who do that they are definitely doing the right thing. I will leave you with this question - what did you do last time you wanted to find a business telephone number or address?...... Exactly!
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There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.