Hints and Tips to Increase Your Website Conversion Rates

Chris Hall • June 25, 2025

Simple things you can do to get more enquiries, sales, leads and engagements while safeguarding your website...

I am not going to tell you all my secrets here as I have spent too many very late nights researching and testing my theories on this topic, but here are a few for you to try on your own site and hopefully make you realise we can make a massive difference with all our experience and knowledge...


Let's start with the obvious but honestly you will be surprised...


  • Check your contact details are correct and up to date


  • Check where your customer enquiry form submissions are going and that they are not going into spam/junk folders


  • Check you are promoting your current products and services - if not this could do you a surprisingly amount of harm


  • If you have a blog or social feed please, please make sure these are current, as again this can have a massive detrimental effect



Now for a few actual tips...


  • Add a box that says "best time and preferred method of contact" on your enquiry form - this can make a massive difference to contact rates


  • If you're going to make contact prior to any sales, ensure you do not have unnecessary questions on your contact form - do you really need a client address for a enquiry? if you do, add a postcode look up plugin to make this much an easier user experience


  • Check your content.  Think about what concerns or questions you get asked and address these on your website because removing barriers will definitely increase contact rates



Technical.....


  • Check who actually owns your domain.  This may seem obvious but you would be surprised how many businesses don't know this and can result in all sorts of problems when their domain is "lost". You should always own and have control, or at least be in a contact with the company that does. If you lose it you can lose years worth or rankings.


  • Check you have a valid SSL certificate and your site is being regular monitored on Google Search Console and Google Analytics - honestly this saves loads of issues and unbelievably, I see many sites that have never been submitted to Google


  • Check your website works well on all mobile devices and web browser.  Again, you would be surprised how many fail on android phones or Safari or Firefox web browsers


  • Check if you can find your company by searching what you think your clients may search for. Use an incognito (private) window and also check on Bing for this to get the best results



I could go on and on for hours on this subject, but these are just a few of the 100's of things we check so  we have social proof that they make a difference.


If you would like more information on this, get in touch and we are always here to help...


Thanks

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